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Why develop BINGO?

Daniel and Craig became friends when they were working as Global Fundraising Advisors at Amnesty International. One of their main tasks was working with fundraisers around the world on their individual giving and helping oversee investment. After Craig left Amnesty the friends met for a beer in London. After they caught up on the latest gossip, Daniel shared his dream of building an online budgeting tool that would help make the fundraising planning process simpler. BINGO is the end result. 

When Daniel showed Craig the tool, he was so impressed they decided to form a partnership to launch the tool to charities around the globe. Daniel, moved from Hong Kong to the UK in 2022 and leads on the tool development and insight. Craig lives in London and oversees the account management and marketing.

Their experience

With nearly fifty years of combined experience, Daniel and Craig have in-depth knowledge of fundraising strategy, insight and planning. Between them they’ve helped deliver millions of dollars of investment and helped oversee significant growth in fundraising markets across the globe.

Daniel To

Daniel, the mastermind behind BINGO, has dedicated himself to raising funds for local charities and international non-profit organizations for a transformative period of 18 years. Recognizing the imperative for a groundbreaking budget planning tool in the sector, Daniel brought forth BINGO, drawing upon the collective wisdom of esteemed fundraisers worldwide. This trailblazing solution revolutionizes the philanthropic landscape, ensuring that each investment decision yields amplified returns and propels the spirit of giving to uncharted frontiers. Beyond his philanthropic endeavors, Daniel embraces challenges and pushes his limits as a marathon runner. This same tenacity resonates in his approach to fundraising, as he tirelessly strives to make a meaningful impact.

CRAIG Linton

Craig Linton oversees a consultancy group uniting a portfolio of innovative brands that help charities grow income, enhance supporter experience, and embrace the power of data and technology.

With 25 years of fundraising experience — including senior roles at organisations like Sue Ryder and Amnesty International — Craig now leads a collaborative network of consultants and technologists designed to be the go-to partner for charity innovation and impact.

His current ventures include:
  • 🎯 Fundraising Detective: Specialist consultancy for individual giving strategy, critical friend support, and interim leadership.
  • 💙 Supporter Experience Collective: Helping charities design better supporter journeys to increase income and retention.
  • 🤖 Charity Elevate AI: An AI-powered platform for automating supporter care, streamlining processes, and enhancing supporter experience.
  • 📊 BINGO: A SaaS solution for fundraising planning, budgeting, and analytics—making data work for fundraisers.
  • 📚 Fundraising Training: Online learning and development for fundraisers at all levels.
Craig is co-author of the critically acclaimed book Donors for Life: A Practitioner’s Guide to Relationship Fundraising, and a long-time contributor to the fundraising community through blogs, webinars, and thought pieces.

He is a member of the Critical Fundraising Network at Rogare and has previously served as a trustee for SOFII and Thames Hospice, as well as Treasurer of the Supporter Experience SIG at the Institute of Fundraising.

📬 You can contact him at craig@fundraisingdetective.com and connect via LinkedIn.

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